Data is the Difference

Data is the Difference

Pierre Naggar and Dora Michail
Yahoo!

The display marketplace is being driven more and more by data, creating new opportunities and new challenges for network ad operations leaders. This session will give an overview of where data fits in the overall picture as well as discuss how to value the data you have to work with.

Pierre Naagar started his digital journey with Realmedia UK in 1998 where he spent 7 years in different roles (Marketing, Research, Client Services, Business Development, Operations). Pierre then moved to Italy for 2.5 years as Managing Director for 24/7 Realmedia to promote 24/7 suite of ad technology solutions to premium publishers and search services. In 2007, he joined Bluelithium as Business Development Director for Europe to extend our reach outside the UK and develop new revenue streams. Since Pierre joined Yahoo! (as part of the Bluelitium acquisition), he has been working both on the supply side as Head of the Publisher and Media Buying team as well as on the client side as Head of Yahoo! DR (Yahoo! Ad Network offering). More recently, as part of his new role which is to work with agencies who want to trade on the Right Media Exchange, he has been spending a lot of time looking at trading platforms, DSPs, SSPs, RTB etc.

Dora Michail’s first online role was with Ask Jeeves in 2003 as the UK Travel Editor, before moving into product management for their PPC program. After two years her next move was to join the European division of the US start-up Ad Network, Blue Lithium, where she created and led the UK Client Services and Optimisation team. Following Yahoo’s acquisition of Blue Lithium in 2007, Dora became Head of European Direct Response Optimisation for the Y!DR Ad Network, leading a team of 30 Analysts across 6 markets, responsible for DR campaign management, analysis and performance. Most recently Dora’s role has evolved into a focus on driving the strategy behind Y!DR’s use of data as a means to drive advertiser performance.