Criteo Breakout: Header Bidding – Driving Real Value or Creating Inefficiencies?

The topic of header bidding has exploded in the marketplace over the last year and the technologies have quickly been adapted in-market, but not without challenges and market-price inflations. In this workshop session, we’ll explore header bidding through the lenses of a buyer, share calculated projections for the future, the long term sustainability of the technology, and ultimately, how the market can make it work now.