Creative Filtering With 70 Million Publishers

March 05, 2012—6:15 pm


About the Session


Creative Filtering With 70 Million Publishers is the world's largest publishing platform with more than 70 million sites currently, growing at a rate of 50,000 per day. The service is free and ad-supported, but how do you manage to protect each publisher from ads they don't like and advertisers from pages they fear? Ad Lead Jon Burke discusses how WordPress manages, including how it's adapting with the launch of its new ad network, WordAds. Along the way, Burke will focus on how dropped AdSense cold turkey, how it's profited from viral video ads and how it's gearing up for a mobile world. 


About the Speaker


Jon BurkeJon Burke

Ad Lead




Jon Burke is an entrepreneur and business manager focused on building profitable businesses in online media since 1996. Prior to joining Automattic and as Ad Lead, Jon ran business operations for Chai Labs (Acquired by Facebook). There he managed monetization for both owned and operated properties as well as a licensing business to partners like Travelocity and Yahoo. Chai Labs was focused on semantic analysis and data extraction and Jon continues to care-take a spin-out called Range Labs. Jon started in 2007 as the first US employee at PubMatic, a leader in ad network optimization, where he led business development and account management operations, helping to build a team of over a dozen employees.