Creating an Efficient Programmatic Strategy Across the Multi-Screen Web

Accessing the Internet no longer belongs only to the computer. Today’s consumer has multiple devices to connect to the internet, which creates more opportunity to capture revenue. With multiple screens to choose from, where should publishers focus their digital strategy? How can a publisher effectively monetize across all channels without spending too much time on one area and not enough on the other? In this session, you will learn how to create an efficient programmatic strategy to maximize revenue across all channels in this multi-screen world.