Casale Breakout – Bridge the Gap Between Market Perceptions and the Realities of RTB

To remain competitive in the rapidly evolving digital advertising ecosystem, publishers require a clear and concise understanding of the biggest paradigm shift to have occurred since the birth of the industry: real time bidding (RTB). In this new programmatic world, publishers must combat internal conflicts, inertia and industry myths, and assess RTB’s potential to create value and lift CPMs beyond existing protocols. With the flurry of media attention being given to RTB it can be a challenge to get a grip on how it works, who the players are, and how it can be leveraged in a way that will compliment and build upon existing sales operations. Join Andrew Casale, VP Strategy and Alex Gardner, VP Network Operations who will share insights and hard data from INDEX Platform’s RTB exchange. This open dialogue will cut through the chatter and provide clarity, while sharing key insights and solutions about both the open and private exchange space in an interactive session that will empower publishers to capitalize on this growing demand channel.