Buy-Side Sell-Side Free-for-All

Maybe you’re up to date on the latest buzz words and trends, but would you like to know what’s actually going on behind those much-gossiped about phrases? Jeremy Hlavacek, VP of Strategy and Business Operations at Varick Media Management, and Vikram Somaya, Global Operations and Audience at Thomson Reuters, respectively offer the buy side and sell side takes on such hot-button issues as programmatic premium, video RTB, multi-channel campaign configuration, plus the future of trading desks and their relationships with publishers.