Broadcast TV Isn’t Display: Why The Current Approach to Video Ads Is Failing Publishers

March 04, 2013—3:10 pm

Join Dave Kappenstein, Senior Director of Ad Technology & Development, Comcast Interactive Media and Cathi Kwon, Group Product Manager, Adobe Systems for an examination of the state of video advertising across broadcasting and digital workflows. The session will focus on the major impediments to bringing more TV dollars to digital, with a specific focus on how the current approach of building video ad serving on top of legacy display ad servers doesn’t work — and what content producers and distributors need to do to prepare for the TV Everywhere transformation now taking place.