Bringing Scale to the Second Screen

November 19, 2012—8:10 pm

Creatively, the second screen is a blank canvas and we’ve only begun to tap into the possibilities of new experiences for consumers to interact with brands. But for every new, exciting creative is someone on the back end trying to figure out how to manage that innovation at scale – basically turning “never been done before” into “never been done before and profitable.” Through sharing case studies, Simon Miller, Chief of Product & Content Development at Zeebox, will examine attempts to bring efficiency to a brand new world and preparing for the future.