Breakout: Requirements of tomorrow’s video ad serving
June 08, 2010—4:00 pm
Why legacy approaches don’t work
Solving basic challenges through architecture
Multiplatform – how to make campaigns work seamlessly across platforms
VAST – what is it? why it exists? what it actually does?
Product development – providing a springboard to video ad development, protecting ad CPM’s, disassociating OVP and video ad management. Taking control!
Other exciting developments – HTML5, IPTV, Mobile and the reality…