Breakout: Requirements of tomorrow’s video ad serving

June 08, 2010—4:00 pm

Why legacy approaches don’t work

Solving basic challenges through architecture

Multiplatform – how to make campaigns work seamlessly across platforms

VAST – what is it? why it exists? what it actually does?

Product development – providing a springboard to video ad development, protecting ad CPM’s, disassociating OVP and video ad management. Taking control!

Other exciting developments – HTML5, IPTV, Mobile and the reality…