Brands Embrace Their Inner (and Outer) Publishers

Brands have long sought to engage consumers by becoming publishers in their own right, but the latest trends in content marketing have spurred new efforts that focus on utility. The Wonderfactory founder Joe McCambley, who even as a creator of the banner ad advocated such an approach, will dive into case studies that show brands taking cues from digital publishers as well as collaborating with them to further messaging.

This session is perfect for brands, agencies and publishers.