Bigger Than Broadcast

May 15, 2012—6:20 pm


About the Session:

Bigger Than Broadcast

In the broadcast world new technology has often been regarded both as a threat and as a commercial disruption. But times have changed. ITV now regards these new platforms and devices as an exciting opportunity not only to make content more interactive but also to bring ITV closer together with its commercial partners. The growth of second-screen brings a whole new dimension to traditional advertising and offers brand’s the opportunity to engage with large audiences in real time. Fru Hazlitt explores the exciting new world of interactive advertising and discusses how ITV has seen great results from recent partnerships in this area.

Sponsored by

About the Speaker

Fru Hazlitt
Managing Director, Commercial & Online


Fru Hazlitt is recognised as one of the most high profile business leaders working in Britain today. 

Her role as MD of Commercial and Online at ITV brings together its online and TV sales businesses. 

She has over two decades of sales and marketing experience within the media sector across Magazines, Newspapers and Radio most notably at the Guardian Media Group and Capital Radio.

She is a member of the Government's Digital Inclusion Panel and was named by the CBI as UK's First Woman of Media.

About the Sponsor Session

Session Title: Metrics That Matter: Best Practices Around Optimization

There are a variety of metrics that agencies use when it comes to measuring the performance of a campaign.  However, what are the real key drivers of campaign success?  What do you and your ops team need to know about how specific metrics impact advertiser and agency KPIs and what can you do to help improve performance.  Join Michelle Lawrence, Director of UK Sales at DoubleVerify, as she explains how these data elements should be managed to ensure that you are setting agencies up for success.

About the Sponsor Speaker

Michelle Lawrence
Director, UK Sales


Michelle Lawrence launched DoubleVerify’s UK office in 2010.  As Director of Sales, she oversees all UK and International clients.  With over 12 years of digital experience, she brings expertise from her tenure on the agency side and client side. Prior to DoubleVerify, Michelle was the Digital Group Account Director at MPG Media Contacts in London and held previous posts as Digital Group Media Director at Horizon Media and Media Director at Carat, both in New York. Michelle held similar positions at ID Media (Interpublic Group), and Digitas, where she started her career.