Behavioural Targeting Principles

Behavioural Targeting (BT) continues to evolve as media buyers increasingly want to buy audience and not just site placement. But for a publisher to succeed with BT, Ad Ops must understand how it works, who to work with and how to make sales understand what they need to sell it. Always a popular topic at AdMonsters events, this deep dive into BT will include details about the new data partners in the market as well as how dynamic creative can play a part in a BT strategy.