AOL Breakout: The Future of Creative Is Here

Advancements in programmatic technology have brought a world of efficiency to the way digital media is bought and sold. With programmatic creative, marketers and publishers can finally apply these techniques to unleash creativity in the digital world. Publishers now can and should harness data for the creation, optimization, and execution of premium dynamic, cross-screen ad experiences that will engage consumers and empower advertiser clients. Join AOL as we highlight research and innovation in the merging worlds of creative and technology, and how publishers can be creative without monopolizing time and resources to develop impactful advertising in any environment.