AOL Breakout: Finding the Needle in the Haystack: A Programmatic TV Primer

While TV remains a fundamental pillar of the marketing mix, a nearly $80B business, the rise of alternative devices and channels has broadcasters and advertisers struggling to adapt and adjust to the ever-changing media landscape. 

In “A Programmatic TV Primer”, AOL addresses recent trends that have developed due to audience fragmentation and the impact of these changes on linear TV viewership. The findings in this report reveal that the advent of programmatic brings enormous opportunity for TV buyers and sellers alike. Buyers can better invest their television spend and effectively reach the audience that matters, and sellers can better assure advertisers of the value of their viewers.