All Screens Great and Small: Fireside Chat With Mindshare’s Lee Doyle
June 10, 2014—9:00 pm
For years TV has grabbed the lion’s share of advertiser spend, but it’s not clear how much longer: according to a recent IAB survey, advertiser spend on TV and digital video will be at parity in 2014. Mindshare’s Lee Doyle gives us a look into how marketers are re-evaluating their media plans to give digital a more prominent spot, while also opining on what advertisers expect in terms of digital targeting, multiscreen performance expectations and more.