All in the Family: Building a Programmatic Strategy Across Sister Sites

If you think juggling the many flavors of programmatic – open RTB, private exchanges, programmatic direct, oh my – is a bear on a single site, try aligning efforts across a network of sister sites. Conde Nast’s Alanna Gombert and Dennis Colon join Advance Digital’s Kerel Cooper in discussing what all publishers can take away from developing a holistic programmatic strategy.