Aligning For a Shared Cause: The Fight for Advertising

For over 100 years, publishers, consumers and the brands eager to reach them have shared in the bond of advertising. Consumers receive subsidized content in exchange for their attention and eventually their dollars. Today, new technologies changing business models and consumer sentiments threaten to disrupt the industry as we know it. Greg Johns examines the forces behind disruption within the advertising ecosystem and explores the opportunities to adapt and thrive in a new world.