About the Session:
Automation and Addressable Media: The Emergence of RTB and DSPs
Buying display advertising is getting more and more advanced as media agencies roll out their trading desks in Asia Pacific. Trading desks will leverage technology to automatically integrate data sources so that they can better target audiences. They will bid for and buy advertising in real-time (RTB), and it will primarily be through your friendly Demand Side Platforms (DSPs). Jeffrey Seah will talk about how this is coming about and the intricacies of - essentially - a stock market for buying and selling of digital advertising.
About the Speaker
CEO South East Asia / Chairperson, Asia Digital Leadership Team, Starcom MediaVest Group
Country Chair, South East Asia, VivaKi
Jeffrey Seah rejoined Starcom MediaVest Group (SMG) in 2009 in a leadership role to helm the operations of the Starcom and MediaVest agency brands across the Southeast Asia region, encompassing offices in Indonesia, Malaysia, the Philippines, Thailand, and Singapore – the network’s regional business centre and headquarters.
Prior to his return, Jeffrey was a 10-year SMG veteran, responsible for launching the Starcom brand in Asia, and setting up its first office in Singapore in 1999. He followed up by launching the Starcom IP Digital Marketing unit across Asia in 2002, at the age where digital was still a pariah in the advertising fraternity.
As an advocate of future-proofing businesses, Jeffrey’s mandate is to fortify SMG’s core capabilities by delivering strong products, innovatory offerings, fluid talent, while expanding assignments among existing multi-national clients, and driving diversified services to ensure the longevity of the media business that is fast becoming commoditized..