A New Hope: Ad Yield Combat Training

February 25, 2014—4:10 pm

Optimizing yield for millions of impressions can feel like fighting the Imperial Empire. Without the right approach, your adserver may turn to the Dark Side, choking your CPMs. Explore traditional and advanced Jedi techniques for taking control and maximizing your remnant display ad yield. Learn how to harness the Helix Force to lift your revenue.