A Consumer-Focused Publisher Strategy

August 18, 2014—1:20 pm

Publishers serve two clients – advertisers and consumers. Losing one or the other is rarely an option, but keeping both happy is a challenge when consumers would rather not see ads and advertisers clamor for increased presence. Striking the right balance between these parties is an art, argues Byliner President Deanna Brown, and alternate revenue models are ripe for exploration. In this keynote, she’ll explain why contemporary publisher revenue strategy must integrate subscriptions, native advertising and other models, and detail how this shift will affect operations.