A “behind the curtain” look at video real-time bidding (RTB)

August 02, 2012—8:20 pm


About the Session:

A "behind the curtain” look at video real-time bidding (RTB)

The presentation will explore best practices from both the supply and demand side of video RTB. Alex will also share case studies of how quickly Video RTB is scaling and how it is affecting publishers.




About the Speaker

Alex MerwinAlex leads SpotXchange's global RTB revenue operation, accountable for management and growth of partnerships with leading demand side platforms and agency trading desks. Prior to SpotXchange, he was one of the first Ad Ops personnel at DataLogix, a leading Audience Ad Network bridging the gap between offline data and online media. With hundreds of work hours in leading DSPs placing millions of dollars of ad budgets across the RTB exchange stack, he is an expert in the emerging world of programmatic media buying. Alex is a citizen of the United States and holds a degree in Marketing from the University of Colorado at Boulder in addition to a certificate in International Business. He lives in Denver, Colorado, bothering his friends as a shutterbug while not diving head first into the world of digital media.