A Bank That Thinks Like a Pub

April 04, 2013—7:50 pm

When JPMorgan Chase sought a model for optimizing its impressive data reserves, it found an unlikely but highly appropriate archetype: publisher ad operations. Michael Stoeckel, Head of Ad Operations for the Digital Marketing Group, lifts the curtain on the development of JPMorgan’s data circulation strategy and the financial giant’s increasingly data-driven marketing operations.