Stop Renting Attention. Start Owning It.
AdButler’s Robert Janes lays out the case for owning your audience, launching your own media network, and finally reclaiming control from middlemen who’ve had their hand in your pocket for too long.
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Can’t Knock the Hustle: Inside AdMonsters Ad Ops Dream Team
Amid tech disruption and publisher shakeups, these eight ad ops pros have the kind of hustle you can’t stop. Meet the AdMonsters Dream Team of 2025.
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Breaking Down Programmatic Quality in Pixalate’s June 2025 Trust Index
Pixalate’s June 2025 rankings spotlights some standouts in programmatic quality. the Here are the top premium pubs across a few key channels with some added context.
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Dark Traffic: How Undetected Ad Blocking Is Costing Publishers Billions
A new dark traffic study from Ad-Shield reveals 976M users are blocking ads without detection—and 57% didn’t choose to.
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What Is Bid Throttling And How Can Publishers Use It Effectively?
Bid throttling is publishers’ strategic response to this overwhelming flood of bid requests and the need for more precise inventory management.
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Into the Signal: Redefining Media Quality
Media quality is no longer a guessing game. From ad-to-content ratio to carbon impact, new signals are giving publishers and buyers a clearer picture of value—and it’s changing the way programmatic works.
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Can You Monetize Without Cookies? Most Publishers Can’t—Yet.
More than half of publishers say they aren’t monetizing cookieless traffic effectively—especially on Safari and Firefox. This research report and playbook—created in partnership with Intent IQ—uncovers how publishers are tackling identity today. You’ll find actionable insights on segmentation, taxonomy, PMP packaging, and testing frameworks to improve yield across all traffic…
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The Essential Role Of PMPs In Helping Publishers Combat Inventory Commoditization
With ad revenues squeezed and competition fierce, publishers today face a defining choice: evolve or be outpaced. PMPs aren’t optional; they’re essential for publishers who want to thrive amid shifting market dynamics.
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Order Up! GAM’s Offerwall Lets Publishers Cook Their Own Revenue Strategy
Offerwall for Google Ad Manager (GAM) allows readers choose how they unlock articles—watch a quick ad, answer a short survey, drop a micro-payment, or sign up for a subscription.
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The Culture, the Content, the Connection
At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Here's how brands, content creators, and publishers can tap into human moments to truly resonate.
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