One of the highlights of AdMonsters' OPS Markets event in New York was a panel dedicated to the future of programmatic selling, featuring representatives from isocket, Maxifier, Varick Media Management and WebMD. The consensus seemed to be that programmatic buying has but one place to go next: premium territory.But it…
Read More
AdMonsters' upcoming OPS TV event, July 11 in NYC, is not about the convergence of TV and digital video, but instead an examination of the growing overlap between the two channels. Signaling this increasinly convoluted relationship was Adap.tv's 2012 First Quarter State of the Online Video Industry Report, which found that…
Read More
Go in-depth and learn from those in the know when it comes to new metrics and Viewable Impressions at this year’s only European AdMonsters Publisher Forum. As the digital marketing industry continues to grow the discussion around the metrics we use and deliver to clients have come under the microscope…
Read More
Yesterday 24/7 Media (rebranded from 24/7 Real Media last month) announced an extensive partnership with Microsoft Advertising, including naming the Microsoft Advertising Exchange the exclusive third-party ad exchange offered to users of 24/7 Open AdStream; annointing the Microsoft Media Network as the only non-WPP demand source with programmatic access to…
Read More
I was in London last week for OPS London and to prepare for our Vienna Publisher Forum June 17-20th. Fortunately my visit allowed me to mingle with some elite digital minds at a SpotXchange dinner and a packed IAB Mobile Engage event. While the focus of the dinner and the…
Read More
It may be pouring outside in London, but it's pretty cozy at the Royal College of Surgeons, where AdMonsters is holding its 2012 OPS London event today, May 15. The main hall is full, where Jonny Shaw, previously a speaker at our OPS Mobile conference in New York, is elaborating…
Read More
I don't want to make anyone faint from shock, but did you know this European Union thing is actually made up of a whole bunch of different countries, most with different langauges? You've got some pretty divergent markets, and this fragmentation makes online video advertising painful for publishers stretched across the…
Read More
For digital media to work, advertisers need to reach and positively engage consumers. There are billions of Internet-connected devices connecting every corner of the world so reach certainly isn’t the issue.The challenge is this: how do we as an industry parlay that massive reach into positive impact? Without the current…
Read More
We're very close to kick-off here at OPS Week NY. Some of the brightest minds in the digital ad space are currently milling through the doorway into the impressive space that is 82 Mercer right in the heart of Soho.Looks like we're all set for a day of stellar peer…
Read More
They say it will be a love fest, but we're all secretly hoping for a round of sparring – on Wednesday, April 18 at OPS Markets in New York, Matt Barash, digital media adviser and entreprenuer previously seen at Forbes and Fox Audience Network, will join pal JR Randall, Director…
Read More