Following Chairman Rupert Murdoch’s hints early in the week of a possible separation, News Corp. announced on June 28 it’s splitting its massive media operation into two parts. One entity will house the newspaper and book publishing business while the other is home to the entertainment side (which includes the…
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At OPS TV on Wednesday, July 11 in New York, members of the Coalition for Innovative Media Measurement (CIMM) from media companies, media buying agencies and large advertisers will detail the testing for proof of concept for the trackable asset cross-platform identification (TAXI) initiative, as well as the industry implications…
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How ad technology vendors capture, monitor and use data can have a tremendous impact on their success. Let’s look at seven practices that can transform a vendor’s data collection processes and business model for the better.1. Invest in Data Operations TalentIn my last blog entry on the metamorphosis of the…
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The broadcast networks’ furor over Dish Network’s AutoHop offering, which pretty much cuts the commercials right out of recorded primetime TV content, hasn’t just hit courtrooms, it also caught the eye of one of America’s top satirists. On June 26, Stephen Colbert dedicated a section of his show, “The Colbert…
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AdMonsters Screens is the only conference for smart-screen media strategists, operations, technology, and revenue leaders. Meet the leaders, share best practices, and nail down your strategy for 2013! Get a preview into the world of AdMonsters below. OPS Mobile NY 2012 – Sizzle Reel from AdMonsters on Vimeo. <!-- OPS…
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In this week's AdMonsters Industry Roundup, we bring you the latest news from Casale Media, VideoHub, Visual IQ & more, with industry insights from David Berkowitz of 360i and Nikhil Sethi of Adaptly. Check it out below! VideoHub Provides Awesome Digital Video InsightsVideoHub, an end-to-end analytics and monetization platform built exclusively…
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The constant emergence of new online advertising technology often creates an adoption gap, where skepticism and marketplace confusion prevent many key stakeholders on both the buy and sell sides from implementing new technologies into their plans. We’re seeing it right now with real-time bidding (RTB), a technology that is experiencing…
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You’ve got Salesforce.com. You’re managing contacts, and tracking the basics of campaigns, but you just can’t get it to generate a reliable monthly revenue forecast. This article is for you!The key for media companies is that the out of the box forecasting function just isn’t designed to work the way…
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A recent report from VINDICO Group cites research over 30bn impressions confirming that completion rate is a better metric for online video than CTR. As we head toward OPS TV, we sat down with James Grant, UK Manager of VINDICO Group, to get his take on online video metrics and…
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AdMonsters and The Drum Form Strategic Media PartnershipPartnership unites most influential digital media leaders in the UK to bring AdMonsters Screens to London this fallJune 20, 2012 – LONDON – AdMonsters, the global online advertising leaders, and The Drum, the Modern Marketing Magazine, today announced a strategic media partnership to…
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