We’re all familiar with content tagging; it’s a way to categorize content based on the topics it relates to. For example, this post uses tags such as semantic web, content, content tagging, metadata, ontology, semantic tagging. Using tags in this basic way helps optimize your site for search engines and…
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Many publishers work with both local and national agencies and advertisers and they both provide unique challenges. Our presentation in Portland offered some insight into how we approach these challenges:Be a Consultant to Sales. The knowledge you have about your site and its products goes a long way in helping…
Read MoreOverviewFor many publisher Ad Operations leaders, 2009 was an unfortunate 'break' from managing growth in online advertising. Heading into the new year, there is a renewed - yet guarded - optimism that things will get back on track. It's time for Ad Operations professionals to be strategic and help set…
Read Moresee also: technology — agenda Webcast - Turning Ad Product Innovation into Revenue will be held at 12:00 EST (17:00 BST/9:00 PST) Click here to signup now! Turning Ad Product Innovation into Revenue To continue to capture advertisers' interest, agencies and publishers need to develop more creative and innovative ad…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00 to 5:00 registration opens at 8:30am; enjoy breakfast until 9:00am** Please Note: There is a NYC Ad Operations Happy Hour being held immediately after class just one short block from the training facility. Location: () Fee: $ (includes course materials,…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00 to 5:00 registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Fee: $ (includes course materials, lab fees, refreshments and a networking luncheon) Registration: Enroll online Course Description: One of the defining traits of online advertising, is the amount…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00 to 5:00 registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Fee: $ (includes course materials, lab fees, refreshments and a networking luncheon) Registration: Enroll online Course Description: One of the defining traits of online advertising, is the amount…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Fee: $ (includes course materials, lab fees, lunch and refreshments) Registration: Enroll online Course Description This one day course was developed to provide ad operations professionals from publishers,…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Fee: $ (includes course materials, lab fees, lunch and refreshments) Registration: Enroll online Course Description This one day course was developed to provide ad operations professionals from publishers,…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Fee: $ (includes course materials, lab fees, lunch and refreshments) Registration: Enroll online Course Description Online ad operations is a highly complex and technical field, with a company's…
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