As we gear up for Publisher Forum Columbia Gorge, we shine the spotlight on a few seasoned PubForum regulars to get their takes on the changing dynamics of the industry. You can join the conversation at Publisher Forum. Register Now.There’s a reason why you’ve seen Julian Zilberbrand sounding off at…
Read MoreThirteen years ago, Dennis Colon took a job at Conde Nast that no one else wanted. Now as Senior Director of Revenue and Advertising Operations, he’s a major force in the sweeping changes that have shook up the media giant’s revenue business in the last few years. In the video…
Read MoreWith 14 years in the digital media trenches, Kerel Cooper, Senior Director of Digital Ad Platform Strategies at Advance Digital, is a great resource for the whole AdMonsters community on a wealth of topics – most notably, audience extension. Not only has he witnessed ops’ transformation from cost center to…
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I have just emerged from my sensory deprivation chamber following AdMonsters’ June 10 OPS conference – the stimulation of more than 500 industry players roaming four floors devoted to native advertising, multiscreen and technology was too much to digest. Just before I went into shock, Content Czar Rob Beeler guided…
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OPS is a unique opportunity to unlock how online media really works, and find solutions to today’s most important challenges in online advertising. Taking place June 10 in New York, OPS is where ad operations and media technology leaders meet, develop best practices and work together to solve today’s most…
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Jumping on the audience extension train requires more than just adding a line item – our fireside conversation will examine the strategies and tactics behind getting an extension program running including: partnering with sales and developing marketing language; working with clients; selecting the appropriate partner (or partners); and campaign optimization.
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“We think standards should be dead; standards have held back the industry for years,” says ReactX CEO Chip Meyers. “Thank goodness the leaderboard and skyscraper are finally going to the grave – there’s no money in them; the brands don’t want to use them; and publishers are getting rid of…
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Maybe it’s because I’ve been watching too much “Downton Abbey,” but I can’t shake the idea that if programmatic direct was a debutante, 2013 was the year it came out.While the concept had been around for a while and people had long whispered about its prospects, last year was when…
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Blizzards, polar vortexes (vortices?) – simply minor obstacles when it comes to bringing ad ops professionals together for deliberation and… Well, what’s deliberation without a little drinking? Even in a place like DC, where two inches of snow shuts down the federal government faster than a budget dispute. (As a friend…
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Native advertising has developed quite the cachet in digital advertising in the past year, with even the Federal Trade Commission jumping into the debate on proper labeling. Indeed, some of this channel’s growing pains are borne right there in the name itself – “native.” Native advertising seeks to emulate a publisher’s…
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