As we inch closer toward a cookieless world, identity solutions have been touted as the perfect panacea. But before going all in on one identity solution over another, wouldn’t it be prudent to weigh all of your options? You wouldn’t invest all your money in one stock, would you? So why…
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AdMonsters November 5, 2020 Restoring the Balance of Power With First-Party Data: A Conversation with Permutive's Brett Goverman With the announcement of the end of the third party cookie, now is the time to shift the balance of power back to publishers. A strong first-party data strategy empowers publishers…
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October 27, 2020 Apple's SKAdNetwork Has Major Bugs What the FLoC? Apple's SKAdNetwork Has Major Bugs Image sourced from Apple It turns out that Apple may have been a little dishonest with their reasoning behind delaying IDFA changes until 2021. They originally said it was because developers weren't ready for…
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As privacy restrictions began to tighten, Digital Media & Measurement Consultant, Rachel Adams had concerns that the digital media industry would no longer be data-driven, and she'd end up in the “integrated” media world again, where most buys were considered equally difficult to measure, and plans saw few changes quarter…
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AdMonsters October 15, 2020 The Next Phase of Consent In a privacy-forward world, where regulations like GDPR and CCPA have made data collection more complex, publishers are actually thinking beyond regulatory compliance and moving to the next chapter of consumer consent—demonstrating the value exchange. Read more. Webinar Replay: Is…
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In a privacy-forward world, where regulations like GDPR and CCPA have made data collection more complex, publishers are actually thinking beyond regulatory compliance and moving to the next chapter of consumer consent—demonstrating the value exchange.
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We heard an old dear friend, Dennis Colón, who we knew from his days as an ad ops exec at Conde Nast and CBSi had recently joined SuperAwesome as VP of Global Operations. SuperAwesome’s technology powers safe digital engagement with the under-16 crowd, enabling 12 billion monthly transactions, including safe…
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On the eve of DPAA's 2020 Video Every Summit, senior editor, Lynne d Johnson, spoke with the organization's president and CEO, Barry Frey, about the role DOOH played during the early days of the pandemic and how advancements in data and technology are positioning the industry to reap its just…
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September 29, 2020 Dotdash's Recipe for Success ANA Pushes for Federal Privacy Regs Can Media Take on the Big Boys? Only 14% of Advertisers Satisfied with Decisioning Solutions Dotdash Has the Recipe for Success Image sourced from Data: Dotdash; Table: Naema Ahmed/Axios While many publishers are floundering to stay alive…
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In a recent AdMonsters Webinar with Permutive, Goodbye Cookie, Hello New Data Strategy, Nathan Bell, SVP, Data and Business Analytics and Rachael McCombs, Sr. Director of Ad and Media Operations shared why Digital Trends decided to work with Permutive and how it is developing its first-party data strategy.
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