The recent decision by Google's GA4 to deprecate numerous attribution models, nudging marketers toward Data-Driven Attribution (DDA), has sparked considerable debate in the advertising community. While the crux of the matter is the black-box nature of DDA — we're unsure of its internal workings — a more profound issue lies…
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Generative AI innovations promise enhanced efficiency and improved customer service, but there are questions about whether AI, as it currently stands, can provide quality service to real people, including in developing ad creative and messaging that resonates with the right audiences.
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Conventional thinking often looks at sustainability as an inconvenience, a mere compliance project, or even an additional cost center lacking in business benefits. However, media sustainability efforts can provide publishers with a unique opportunity to reduce operational risks, increase revenue profitably, and take the lead in the industry.
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Leaders in the publishing space face a variety of challenges, some of which are universal regardless of which industry they hail from. At Publisher Forum Coronado Island, we gathered a group of these leaders to learn more about what opportunities they are looking forward to and what challenges they are…
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When Rachael Savage, Senior Vice President, Ad Revenue Operations, Hearst, dropped the phrase Ops is Strategic, during our fireside chat (Growing Your Career Through the RevOps Ranks) with Brooke Edwards-Plant, VP Global Ad Ops & Revenue Platforms, Condé Nast, at Publisher Forum Coronado Island, it was like a mic drop…
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According to Kantar's "Brand Inclusion Index," there are still huge financial advantages to putting DEI&B at the forefront. Black, Latinx, and AAPI consumers have the third largest economy, with over $5.2 trillion at stake. Who is silly enough to miss out on that? At the end of the day, the…
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This comprehensive study delves into the booming audio advertising industry, exploring its effectiveness across different formats and environments, including podcasts, radio, and music streaming. The findings are poised to reshape how advertisers perceive and leverage the power of audio ads, shedding light on their ability to capture attention and drive…
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Recently, the Interactive Advertising Bureau (IAB) and Beeler.Tech organized a group of 16 publishers to meet with the offices of three Senators and three Members of Congress.
Read MoreAdMonsters August 11, 2023 Musings on the Bloated Supply Chain All of the bloat in the supply chain has been caused by a lack of understanding that the internet and any website is an ecosystem. We have been building the web ecosystem in silos not realizing that when we…
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The IAB created the Retail Media Buyer's Guide to address these issues. But as Retail Media has emerged as a robust privacy compliance tool, we know the medium is here to stay. It is now up to key stakeholders to collaborate to ensure RMNs benefit all involved parties.
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