AdMonsters February 22, 2024 Google Responds to the IAB Tech Lab’s Scathing Privacy Sandbox Report: “It’s Full of Inaccuracies” Last week, the IAB Tech Lab released a comprehensive report detailing the challenges of Google's Privacy Sandbox. In response, Google thanked the IAB Tech Lab for showcasing their perspective but asserted…
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As new platforms emerge and the lines between CTV, linear and digital continue to blur, advertisers have no shortage of ways to reach consumers – but are they doing so effectively? With a crowded space and elusive viewers bouncing between screens, marketers need to cut through the noise and focus…
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The name "ALIVE" holds a special significance for founder Angel N. Livas. It symbolizes her mission to help individuals live purposeful lives and connect with their audiences on a deeper level. Inspired by the concept of Identifying Your One Word from Evan Carmichael's book, Livas found her purpose in helping others feel…
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The IAB Tech Lab released a report analyzing the pitfalls of the privacy sandbox, even warning Google to postpone Cookie Deprecation. However, Google has some words for the critics who are playing down its privacy-compliance tactics. The question remains, what's the bet move for all industry players to thrive?
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The IAB Tech Lab issued a report expressing significant concerns about Google's Privacy Sandbox. To some in the industry, such as Uri Lichter, CEO at Intango, the problem is that the notion of third-party cookies is too broad. The industry needs to come together to develop a new class of cookies that help…
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In honor of Black History Month, we spoke with eight Black digital media and advertising professionals to learn from their accomplishments, get a deeper look into the Black experience in the industry, and what advice they would give themselves in retrospect of their impressive careers.
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According to some projections, CTV advertising is on the rise. It is projected to reach nearly $30 billion this year and almost $38 billion by 2026. But are streaming providers complying with the California Consumer Privacy Act (CCPA)? On January 26, California Attorney General Rob Bonta promised an "investigative sweep"…
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The IAB Diligence Platform last week at its Annual Leadership Meeting. To learn more about how the IAB Diligence Platform can benefit AdOps teams and the industry, we sat down with Michael Hahn, EVP and General Counsel, IAB, and Richy Glassberg, co-founder and CEO of SafeGuard Privacy.
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AdMonsters reported on consumers' perceptions of TV streaming, and they cited many issues of concern, including seeing ads when they pay for subscriptions and the need to subscribe to multiple services. We asked multiple people who are providing advertising support to streaming providers about CTV advertising to respond to their…
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Planet Fitness decided now is a good time to take on Amazon’s advertising business. Well, hardly, but in early January, the company announced the launch of a multi-channel media network, PF Media Network. Its goal? “To connect advertisers to Planet Fitness members, in-club and digitally across channels, to drive awareness…
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