In 2020, AdMonsters launched the Wrapper Newsletter. Our aim: To summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. This list is a compilation of readers' favorite Wrapper stories from 2023.
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In a unanimous decision, a San Francisco jury sided with Epic Games, ruling that Google violated antitrust laws by unfairly stifling competition within Google Play.
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In 2023, publishers faced myriad challenges, and the path ahead to 2024 remains uncertain. Despite the difficulties publishers faced, Mike Caprio, Senior Vice President and GM, Americas, Connatix, envisions a redefined role for publishers in 2024, one teeming with promising opportunities. AdMonsters chatted with him to learn more.
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At the CIMM Summit, industry experts discussed the success of independent streamers, but to establish a more effective process, streamers must address current challenges to connect with their highly engaged audiences.
Read MoreAdMonsters October 11, 2023 Navigating the Nuances of MFA Websites Insights from DoubleVerify's Chief Product Officer We spoke with Jack Smith, Chief Product Officer at DoubleVerify, to understand how the industry assesses the damage of MFA websites. According to the ANA, these sites were often the worst of the…
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A panel at AdExchanger’s Programmatic I/O in New York City on September 26 titled “The SPO Squeeze” dove into this subject headfirst. The chat was moderated by Sarah Sluis, Executive Editor, AdExchanger, and featured Jess Breslav, Chief Customer Officer, Index Exchange; Will Doherty, VP Inventory Development, Publishers, The Trade Desk;…
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In the third installment of AdTechGod Pod, the host spoke with AdMonsters Content Director, Lynne d Johnson, about the Privacy Sandbox, The Trade Desk and floor bids, ad ops' struggles with SSPs, revenue ops career growth and advice, plus a whole lot more.
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In an auction to purchase MediaMath, Infillion emerged as the highest bidder with a whopping $22 million bid. According to Business Insider, Infillion plans to restore the DSP, recruit former MediaMath employees, and seek out former clients such as Macy's, Sanofi, and Staples.
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Digital audio advertising has evolved from a niche space into a booming marketplace. And yet, it remains an underutilized channel for marketers, ripe with opportunities to reach engaged audiences in an almost unlimited range of environments. As digital audio matures, stakeholders proactively address risks, making it a vital choice for brands…
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MediaMath filed for Chapter 11 Bankruptcy, and the ad tech community has started to mourn the once beloved DSP. As publishers face the possibility of non-payment for inventory purchased through MediaMath, industry experts emphasize the need for careful assessment, proactive communication, and a reevaluation of payment processes. While the effects of…
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