It’s not that anyone questions the need to verify placements or for third-party verification vendors to do so on behalf of clients, especially in the open programmatic markets. We all understand that advertisers don’t want to purchase inventory blindly and risk placing ads in horrific environments. Nor do they want…
Read MoreAdMonsters March 17, 2023 Consent Is the New Currency: A Conversation with OneTrust’s Ashlea Cartee Consent is the currency that will lead publishers to once again build trusted relationships with their audiences to offer them personalized experiences, and at the same time increase the value of those audiences to…
Read More
Standard cohorts are interest-based publisher cohorts that can be generated automatically based on publishers’ first-party data. They are created using Natural Language Processing and the IAB 1.1 Audience Taxonomy, leveraging consistent and standardized behavior inputs.
Read More
Consent is the currency that will lead publishers to once again build trusted relationships with their audiences to offer them personalized experiences, and at the same time increase the value of those audiences to advertisers. We spoke with Ashlea Cartee, Product Marketing Manager, OneTrust Platform about consent fatigue (yeah, it’s…
Read More
To dig into the details of what retailers need to know to stay competitive, we spoke with Eric Brackmann, Head of Commerce Media at Koddi. Brackmann helped illuminate why it’s important for retailers to invest in digital solutions, how to form partnerships, and how to stay ahead of the competition.…
Read More
These privacy concerns — AI innovation, the impending cookiepocolypse, Big Tech vs. DOJ, revolving ad spend slowdowns — all promise to shake things up further. And along with the new internet will come a new advertising ecosystem. Are publishers equipped to handle what’s coming next? The short answer is no,…
Read MoreAdMonsters March 9, 2023 The Power of Perspective: PubForum Keynote Janelle Faulk talks Career Development, Diversity, & the Future of Data Ahead of her keynote speech at AdMonsters' upcoming Publisher Forum in Miami, Fl., Faulk spoke with us about her career trajectory, valuable lessons she has learned over the years, and…
Read More
Ahead of her keynote speech at AdMonsters' upcoming Publisher Forum in Miami, Fl., Faulk spoke with us about her career trajectory, valuable lessons she has learned over the years, and her thoughts on where the industry is headed. Faulk began her career in digital media at Businessweek, working in ad operations, which…
Read More
The White House and the European Commission started their first official meeting to discuss the development of AI technology. It is the start of a partnership and research initiative to speed up AI tech's evolution and establish regulations.
Read More
Crystal Foote, an award-winning marketing professional and entrepreneur, learned that two decades into her career. Foote recently launched two businesses, Digital Culture Group and ThePartyStarter, to target and uplift diverse audiences within the advertising and digital media industry. After years of trying to push DEI initiatives for others, she found the…
Read More