AdMonsters October 18, 2023 Everything You Need To Know About the iOS 17 Update and Its Lasting Impact on Advertising Apple's iOS 17 update was released on September 18, ensuring consumers know how third-party SDKs share their data. Aligning with Apple's ATT, their new privacy manifests restrict campaign tracking…
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At the beginning of the year, RTB House launched AdIook, the first DSP incorporating Chrome Protected API. We spoke with Mateusz Jedrocha, VP, of Branding Solutions, Adlook, to understand how they developed this new world DSP.
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As CRO at Yahoo, Herbst-Brady is the General Manager of the advertising business, which mainly consists of the DSP. She also develops monetization strategies that help elevate the company's future. In a sea saturated with undifferentiated SSPs, Yahoo decided to shut down its supply-side business earlier this year to focus…
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Ever since the Edward Snowden leaks, American consumers assumed the government was spying on them. A Pew Research Center survey released last week found that most Americans are concerned about how their data is used and don’t have any meaningful way to secure it.
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The MFA site reformation in ad tech is well underway. Still, some Black-owned publishers are being labeled as MFA sites by the industry in their attempts to reach advertisers’ quotas and serve quality ads to consumers. Is a tiered approach the answer to this problem?
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At Advertising Week New York there were eight stages representing the eight different areas of the advertising industry. The tracks included marketing, ad tech, the creator and influencer economy, television, creative, web3, DEI, leadership, female empowerment, and of course the most glorified of them all, AI. Check out these AWNY…
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Apple's iOS 17 update was released on September 18, ensuring consumers know how third-party SDKs share their data. Aligning with Apple's ATT, their new privacy manifests restrict campaign tracking methods on major social brands such as Facebook, Instagram, Google ads, and Twitter.
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Equitable media investment was a hot topic last year, but now it seems that was last season's news. Many brands made upfront commitments to invest in diverse media, and that money is slowly drying up. For example, Reach TV saw a 100% increase in commitments from advertisers last year. This…
Read MoreAdMonsters October 11, 2023 Navigating the Nuances of MFA Websites Insights from DoubleVerify's Chief Product Officer We spoke with Jack Smith, Chief Product Officer at DoubleVerify, to understand how the industry assesses the damage of MFA websites. According to the ANA, these sites were often the worst of the…
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According to LiveIntent's new study, retail media is on the brink of a significant growth phase. They surveyed over 200 U.S. marketers to analyze their experiences with retail media networks.
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