A new patent by Apple promises to bring a challenge to ever-developing NFC technology, but is it too late? NFC has been in the news for ages, but it hasn’t fully taken off. It was disappointing when the iPhone 5 didn’t come NFC-enabled, but the technology itself has some kinks…
Read More
Hard work makes art In Seattle last week I had the opportunity to meet a minor hero of mine: Jon Rimmerman, founder of Garagiste Wine. Jon's business is nothing short of amazing, but the main reason I wanted to meet him is simply because of his writing. Jon's offers (which, by the way,…
Read More
When I first heard about second screen companion app Squawka, I could barely contain my excitement. As a football (ahem, soccer) enthusiast, I've always been keen on the stat side of the game, and Squawka looks set to be a stat monkey's dream. I sat down with the CEO & Co-Founder, Sanjit…
Read More
Mobile ads have been a hot topic of discussion in the ad tech space for a while now, but with little consensus on how they should be monetized. Banner ads are simply not getting the job done, causing the industry to rethink their approach to mobile and find creative ways…
Read More
TV Everywhere- the ability to watch any televised program at any time on any device- isn’t a matter of ‘if’ anymore but rather a question of 'when' once you consider the evolving viewing habits of US consumers and the changing dynamics of the pay television business. The ‘when’ for TV Everywhere becoming a mainstream…
Read More
Media buying is about information superiority. Superior information allows parties of a bilateral transaction to quantify the value of the asset being bought and sold.Consider the television upfronts taking place in coming weeks — they are all about information superiority. Unfortunately, value is based on the amount of increase (or…
Read More
There can be a tendency to confuse "standards" with over-simplification in advertising and media. Companies in the IAB Digital Video Committee (in which my company, OneScreen, participates) come together to create standards that reasonably accommodate the industry’s current needs based on their respective business and technical requirements. With standards adoption…
Read More
Jason Kelly has been around a few blocks – and we mean that in the nicest way possible. Following his ascent to the role of CEO for the globally expanding buying platform Sociomantic, we caught up with him to talk about his journeys to just about every corner of the…
Read More
The press has lately been wall to wall with revelations about the emergent ‘data economy.’ True, we have the means to collect a wide variety of data from a variety of consumers in every industry, but that alone isn’t enough to spurn a data ‘revolution.’ Numbers alone are just numbers.…
Read More
I’ve been asked by several publishers what I think about viewable impressions. While there has been lots of press extolling its virtues and equal amounts of questions and concerns about the implications, there hasn’t been a realistic discussion of how to manage the pricing of viewable impressions (VI). A core selling…
Read More