Why would a company in the digital advertising space decide to build their own tech solutions when the market offers so many options? Then again, why wouldn't a company want to build something that allows them to differentiate from everyone else? Join us at Yelp's San Francisco offices to debate…
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Upfront season seems like it never ends. From late February to May, buzzed buyers are carted from garish affair to ostentatious event, plied at each with swag and booze (but of course!) while networks and broadcasters (and don’t forget web-based content providers) roll out celebrities and musical acts to ornament…
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Consolidation in the digital ad technology industry has started a new trend: going full stack. For some time, publishers have had to choose between one unified tech stack (ahem, DoubleClick) or piecemeal point and multi-point solutions connected by duct tape (aka, integrations). But full stacks appear to be on the rise,…
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Editor's Note: Emry DowningHall, Director of StudyBreak Media, will be leading a larger discussion on "tagless" solutions at AdMonsters Publisher Forum in Sonoma from March 1-4. He kindly allowed us to reprint this insightful blog post as a preview to his talk. Got questions? Ask Emry in person at the…
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“The good thing is that we are on a vendor stack,” commented Ricardo Collison, VP of Revenue Platforms for CBSi. “The bad thing is that we are on a vendor stack.”A digital totem pole built out of a mishmash of mismatched pieces, the revenue tech stack stands in the center…
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During this Meetup, publishers will discuss all the elements of stack strategy: arrangement of the various tools; optimizing and experimenting with multiple demand sources; allowing channels (such as direct sold and private exchanges) compete; and more. In addition, they’ll opine on best practices regarding team roles and structure; sales approach;…
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“This industry is literally 20 years old,” comments Michael Alania, EVP at Outsourced Ad Ops and witness to the at-times insanely rapid evolution of digital advertising and the operations role at its core. “You look at where we are now versus where we’ve come from, it’s pretty staggering. And with…
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“We assert that a common interoperable technical approach to measurement is preferable to multiple, incompatible and non-standard technologies.”Thus reads the charter of the Open Video Viewability (OpenVV) project led by TubeMogul in conjunction with 25-odd ad technology and measurement providers (the latter includes Nielsen and DoubleVerify), most of them household…
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The game has changed: publishers are mastering the tools of private marketplaces and open RTB to push out holistic programmatic programs. At the same time, native advertising programs are driving interest and revenue from advertisers, but present new challenges in terms of bridging technologies and workflow. How do publishers strap…
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OPS is a unique opportunity to unlock how online media really works, and find solutions to today’s most important challenges in online advertising. Taking place June 10 in New York, OPS is where ad operations and media technology leaders meet, develop best practices and work together to solve today’s most…
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