It was a cold time in early spring 2007, but a hot time for the ad tech market. Yahoo! was buying Right Media, Google was acquiring DoubleClick and Microsoft was scooping up AdECN and aQuantive. Major media companies were making big bets – $850 million, $3.1 billion, $6.1 billion – to…
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/* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} This year kicked off with a lot of noise regarding ranking quality of online content, as Google faced a barrage of media criticism over its search…
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When you work in digital advertising and follow industry blog after industry blog, you begin to notice a pattern. All the crowd writes about and seems to care about is data management. Data is our future! Data is our only hope! Perhaps due to the astronomic rise of Internet usage…
Read MoreOur friends over at LiveRamp have put together this insightful infographic charting recent developments in revenue strategies for publishers – you guessed it, a lot of the data circulates around RTB. Currently 44% of publishers surveyed are using RTB, which is estimated to handle around $6.5 billion in ad spend gloabally by…
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What do you see as the biggest challenges to mobile advertising achieving its potential? How does Nexage attack these challenges?There are challenges, but more important, they are against a backdrop of strong tailwinds based on the broad recognition – by buyers and sellers – of the unique and strategic value…
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A longtime presence in the data management and marketplace arena, Lotame closed off its data-driven ad network to new customers in August in the hopes of building more interest in its data management platform, Crowd Control – the move was successful, with a dozen new publishers and content groups signing…
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Following years of unfulfilled hype, mobile is now undeniably becoming a staple of mainstream media consumption, spurred for the main part by the success of the iOS and Android ecosystems. However, despite rapid advancements in mobile Internet usage, advertising revenues for the medium severely lag behind that of other digital…
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I don’t know what to expect when I load the Sonar app on my iPhone and click on the WIRED holiday pop-up store in Times Square, NYC. Lo and behold, numerous names instantly appear, all of them in my general proximity. My Facebook, Twitter and Foursquare accounts are hooked into…
Read MoreOnline publishers have a lot of problems to think about when it comes to ad management. To maximize their revenue, they have several levers to pull including inventory pricing tiers and models as well as sales channels (direct sales vs. ad networks and exchanges). Yet, marketers are buying audience. So…
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If you got the right stuff, it’s not a bad idea to get a stamp of approval. Multi-channel ad server Smart AdServer just emerged from an intense four-month audit of its systems as the first U.S. certified mobile ad server according to the Interactive Advertising Bureau’s Mobile Guidelines. We sat…
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