One of the key mantras of digital media has long been “the right ad to the right person at the right time.” Frequently promised, it’s debatable how well that goal has been delivered upon. Data is essential in transacting on programmatic deals, and while the transparency and depth of insights…
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According to Nielsen, the 2016 Super Bowl had a peak audience of 115.5 million and an average one of 111.9 million viewers on broadcast, cable and satellite TV -- a slightly smaller figure than the previous year. However, 4 million unique viewers streamed the game through various digital mediums (desktop…
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When I last spoke with Craig Leshen, President of OAO, he was helping explain that programmatic isn’t automatic – there’s still a lot of manual work that goes into these new systems. While they have helped to simplify certain functions, in many ways these systems have added to the complexity…
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Today marks the hottest day of the year here outside of Portland at the Columbia Gorge. Today also marks our first day of sessions at Publisher Forum. Coincidence? Maybe. But, we like to think the blazing ad ops leaders in the house had something to do with the record heat.…
Read MoreGet ready to have some fun on Tuesday afternoon! Select the activity that best tickles your fancy and sign up early before it sells out. Tuesday, August 19RAFTING THE WHITE SALMON RIVER …
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Second-screen and companion viewing isn’t a new phenomenon per se. Television viewers are quite accustomed to diverting their attention throughout broadcasts. And even before the proliferation of TV companion apps such as Zeebox, Viggle and GetGlue, viewers often Googled or Wikipedia-d content pertinent to what they were watching on screen.…
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As I mentioned in the first part of this wrap-up of the Publisher Forum: Sonoma and the Native Advertising Summit, questions surrounding native seem to spring eternal: do utilitarian campaigns perform better than ones that are simply entertaining? As publishers and brands get bolder and wiser, we’ll have much more…
Read MoreTwitter Opens Up to New EraHas Twitter hopped on the Facebook train? Well, with the release of its own advertising API earlier this week, it may seem like it to some. The much-anticipated API program launched Tuesday to equal parts fanfare and fright. The program offers two APIs, one for…
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The Weather Outside is Frightful, but Sonoma Is So DelightfulAnd we’ll be letting it flow rather than letting it snow! The cold temperatures of Silicon Alley have much of the AdMonsters team huddled against our SAD lamps, dreaming of the greener pastures to come when we head to Sonoma for…
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TV Everywhere- the ability to watch any televised program at any time on any device- isn’t a matter of ‘if’ anymore but rather a question of 'when' once you consider the evolving viewing habits of US consumers and the changing dynamics of the pay television business. The ‘when’ for TV Everywhere becoming a mainstream…
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