At a recent ProgIO panel, industry experts shed light on Google's Privacy Sandbox and the Topics API, aiming to demystify the ongoing changes in digital advertising.
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A panel at AdExchanger’s Programmatic I/O in New York City on September 26 titled “The SPO Squeeze” dove into this subject headfirst. The chat was moderated by Sarah Sluis, Executive Editor, AdExchanger, and featured Jess Breslav, Chief Customer Officer, Index Exchange; Will Doherty, VP Inventory Development, Publishers, The Trade Desk;…
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During a recent panel discussion, Getting Into Gaming: Building Ads For Immersive, Interactive Experiences, at ProgIO, industry experts from Roblox, Activision Blizzard, and Super Awesome offered valuable guidance to publishers and advertisers seeking success in gaming advertising.
Read MoreAdMonsters September 28, 2023 The Targeting and Metrics Evolution: Are Publishers Ready for Attention's Dominance? 2024 promises to be a year of rapid innovation, with publishers rethinking what’s possible. From looking at attention as The New Metric to driving higher engagement rates with Innovative Ad Formats & Placements to…
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As the digital world embraces AI's power, publishers can harness this technology to their advantage. David DiAngelo, VP of Global Marketplace Development at Emodo, contends that the ongoing AI race is reshaping the power balance in search, potentially disrupting the search advertising industry and influencing publishers' traffic sources.
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The Biden administration is demanding safeguards for AI for several reasons, key among them being safety. We’ve all read about instances in which everyday people trusted AI to generate accurate and verified content, which harmed them. The administration wants to ensure that AI systems are adequately tested before being made…
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In one corner, we have two tech giants releasing privacy edicts, and in the other, the advertising and digital media industry that has to deal with the fallout. In July, Apple and Google are both expected to launch privacy updates when they introduce new versions of their platforms. Will they…
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Sprouting from just a laptop and a little bit of code in 2015, AMA, previously known as A Million Ads, has grown into the leader in dynamic creative for digital audio advertising. And by using data to make each listener's experience more contextually-aware and personalized, they create a more compelling…
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Continuously establishing the right CPM floors to earn the highest revenue for your ad inventory without sacrificing fill rate is simply impossible to do manually. But it is possible to automate through dynamic flooring.
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While there have been some positive developments, as highlighted in a recent study by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) in collaboration with MAVEN/Media Framework, LGBTQ ad spend nearly doubled from 2020 to 2022, reaching $15 million. However, there is still room for improvement.
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