May 24, 2022 YouTube Takes On Frequency Capping No, Maybe Everyone Shouldn't Launch an Ad Network Meta's Big L RTB's Big Data Breach New Media Company to Vet Ad Tech Vendors YouTube's New Ad Options Include Frequency Capping "Frequency has always been the hard number, but it's where the magic…
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Moving forward, it may seem a no-brainer to pubs, that in this privacy-forward era, users should either subscribe or provide morsels of information in exchange for content that is meaningful and relevant to them (which would include advertising), but maybe there really is another way. And maybe that other way…
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SPO in mobile has an additional level of complexity compared to web, because ads on mobile devices are facilitated mostly through software development kits (SDKs) – and understanding the type of SDK connection can have meaningful implications to that path optimization.
Read MoreAdMonsters May 4, 2022 All About the Data: Take Our Publisher's First-party Data Survey Crafting highly personalized and seamless experiences across all channels are table stakes, which many believe require access to, and sharing of first-party data to drive personalization, along with harmonization of the user experience across all…
Read MoreAdMonsters April 29, 2022 No Cookies? No Problem, LiveRamp ATS Is the New Plug for Pubs Without third-party cookies driving targeted advertising — publishers that don’t have a strategy to drive user authentication and first-party data, should expect lower CPMs and less revenue. We spoke with Travis Clinger, SVP,…
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Now that Google Ad Manager is bridging the gap with prebid, will it affect a setup that already exists? While the fact that ad servers will no longer need to be filled with line items to heighten header bidding demand is a plus for publishers, there's some concern that it…
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APRIL 06, 2022 Privacy Sandbox — The Next Episode Walmart Gunning For Amazon Meta In Hot Water Again Testing, Testing - The Next Episode of Privacy Sandbox After a pretty quiet first quarter, Google opened up trials for the next phase of the highly anticipated and scrutinized Privacy Sandbox. With…
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AppLovin has always proven a resourceful tool for mobile app publishers looking to grow their apps and revenue. But now, they're partnering with The Trade Desk and beefing up their wares so that TTD can buy directly from AppLovin Exchange, and mobile pubs will have access to UID 2.0.
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Juniper Research warns digital ad fraud and malvertising will cost the industry nearly $68 billion in 2022. But does that mean that all publishers are destined to lose substantial sums to nefarious players? Or are there steps they can take to stem those losses and protect their readers and their reputations?…
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Powered by: March 23, 2022 Google & Meta’s Jedi Mind Tricks Publisher Take Rates: Two Percent? Really!? Apple — Living with IDFA Regret? New UK Online Safety Bill Google & Meta’s Jedi Mind Tricks Still Under Fire Jedis may typically be known as supernormal warriors trained to guard peace…
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