Come Tuesday morning, Sharon Harris, CMO at Ascential digital, graced the stage. Harris spoke on the significance of brand marketing today and retail media spend in an ever-changing ad technology space.
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August 09, 2022 Is Ad Tech and Digital Media in a Recession? Is New York Times Ad Sales Decline a Bad Omen for Digital Media? YouTube's Slow Revenue Growth Is Cause for Concern Curating a New Audience With Ad Automation Does Low Ad Spend Signal a Recession Is Near? It…
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July 26, 2022 USA Today Tested Topics API For 90 Days Netflix's Gradual Approach To Addressability Millions of Ad Spend Wasted on Clickbait Sites Around the Water Cooler USA Today Tested Topics API For 90 Days Image sourced from Twitter @SimonJHarris If you've been thinking that Topics API will be…
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July 05, 2022 Group Black Scouts BDG Media Yahoo and Amobee Cut Off Open Bidding The Power of Personalization in Commerce Group Black Debates Acquisition of Bustle's Parent Company Group Black, a media company that focuses on sourcing multicultural ad spend, was founded only last year and has hit the…
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The rise of digital channels where consumers engage with brands — on websites, mobile apps, social platforms, etc. — drove the creation of solutions like DMPs, MDMs, and CDPs. These solutions allow marketers (and publishers) to recognize people by their different proxies and stitch them together for a single view…
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June 21, 2022 Apple ATT Is Anti Everything Else Google's in the Hot Seat... AGAIN IBM Launches New AI Toolkit in Cannes Limits Ad Bias Around the Water Cooler German Regulator Calls out Apple's ATT For Disrupting Competition Nowadays, it seems like every time you turn around there's another big…
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So, you missed AdMonsters Ops 2022 in New York? While I won't outright call you a loser, I will say you missed some of the most intriguing discussions about where the future of ad tech and revenue operations is headed. And while what life looks like post-cookie ran throughout the…
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June 13, 2022 Netflix To Join Forces With Roku? Recession Where? Ad Spend Predicted To Soar Streaming Services Ad Rates Around the Water Cooler Netflix To Skip Ad Steps With Potential Roku Acquisition Recently, we gave you all a warning about ads potentially coming to Netflix, one of the only…
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June 1, 2022 Apple Is Meta's Worst Nightmare U.K. Watchdogs Ready To Regulate Google Twitter Knowingly Sold Protected Data Meta Despises Apple’s Domination of Mobile App Ecosystem Apple ATT this, Apple ATT that. If one thing is certain, Meta has had enough of Apple, and they made that very clear…
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The bill includes regulations that will continue to trigger an already erupting volcano. The lava represents all the publishers and advertisers who constantly scramble to keep up with these rules and regulations.
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