At the CIMM Summit, industry experts discussed the success of independent streamers, but to establish a more effective process, streamers must address current challenges to connect with their highly engaged audiences.
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At a recent ProgIO panel, industry experts shed light on Google's Privacy Sandbox and the Topics API, aiming to demystify the ongoing changes in digital advertising.
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During a recent panel discussion, Getting Into Gaming: Building Ads For Immersive, Interactive Experiences, at ProgIO, industry experts from Roblox, Activision Blizzard, and Super Awesome offered valuable guidance to publishers and advertisers seeking success in gaming advertising.
Read MoreAdMonsters September 28, 2023 The Targeting and Metrics Evolution: Are Publishers Ready for Attention's Dominance? 2024 promises to be a year of rapid innovation, with publishers rethinking what’s possible. From looking at attention as The New Metric to driving higher engagement rates with Innovative Ad Formats & Placements to…
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Integrated within Google Ad Manager, publishers have two distinct ways to access AdX that cater to their various needs and requirements through the Google Certified Publishing Partner (GCPP) program: Platform Partners and Monetization Partners. Here’s a breakdown of both paths.
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While there is a ton of opportunity in the retail media world, there are still challenges. Those opportunities and challenges were top of mind at the 2023 IAB Connected Commerce Summit: Reimagining Retail Media event, where industry experts expressed their views on prioritizing consumers' needs and the importance of privacy…
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Media companies that can accommodate advertisers' demands for private data collaboration stand to gain a significant market advantage. Data collaboration can boost revenues by attracting new advertisers, securing larger commitments from agencies and advertisers, and commanding premiums on ad products that leverage shared data.
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Nielsen plans to integrate Amazon Prime's streaming data into its audience measurement tools starting on the premiere of Thursday Night Football. The deal has lead networks to express concerns that Amazon receives preferential treatment in data integration.
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In an era where the digital realm permeates every facet of our lives, from online banking to social media interactions, preserving audiences’ digital identities has become paramount. Self-Sovereign Identitiy offers a potential solution.
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Cornelius Frey, Co-Founder and CEO of Opinary, outlines his company's approach to collecting and leveraging first-party data through interactive user engagement. That offers not only a solution to the challenges posed by the demise of third-party cookies but also holds the potential to reshape the future of digital advertising.Â
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