Publisher Forum Columbia Gorge: Offsite Activities
Get ready to have some fun on Tuesday afternoon! Select the activity that best tickles your fancy and sign up early before it sells out. Tuesday, August 19RAFTING THE WHITE SALMON RIVER …
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Get Hyperreal: Moving Augmented Reality Beyond Novelty
Wouldn’t it be amazing if our phones could see the world in the same way we do,” commented Matt Mills, former Head of Innovation and Global Sales at augmented reality platform Aurasma, during a 2012 TED Talk. Lucky for us, with today’s advancements in mobile technology, the what-ifs of connecting…
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ID Is Key: Unlocking Mobile Tracking & Cross-Device Measurement, Part 2
“We spend most of our time telling privacy advocates and even our clients what we don’t collect," comments James Lamberti, Vice President and General Manager of AdTruth. “If you read our contract, there’s a list of 20 things we don’t collect: IFA, cookies, UDID, MAC address, etc. We purposefully stay…
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ID Is Key: Unlocking Mobile Tracking & Cross-Device Measurement, Part I
UDID was a problem. First off, the 40-digit alphanumeric codes giving unique identifiers to Apple mobile devices based on hardware details had no consumer opt-out functionality – no blocking, removing, what have you. Second, the read-only identifier was static – even if a phone exchanged owners, the UDID was imprinted…
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AdMonsters Webinar: The Big Challenge of Ad Ops—Scale
Did you miss Monday's webcast? Not to worry, you can watch a recording of the webinar online right now. Traffic spikes. Mobile impressions. New revenue streams. Tech complexity. Amidst a sea of constantly fluctuating and evolving factors, scale is always on the minds of Ad Operations leaders, yet the path…
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OPS Mobile/OPS TV Preview: Unstoppable Force Meets Immovable Object
“TV is an immovable object, mobile is an unstoppable force,” suggested Rob Beeler, Content Czar.A strong opening is essential to a great event, and the content team was having trouble wrapping the myriad topics within the OPS TV/OPS Mobile agenda (Thursday, July 18 at Chelsea Piers in NYC) into a…
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Weigh in: Nominate a Leader in Ad Operations for an award!
Weigh In: Who’s leading the future of digital ad operations?We want to hear from you as we select the newest lot of industry-leading ad ops gurus who dedicate themselves to advancing the ever-evolving world of digital advertising. Tell us who you believe should be one of our newest Digital Media…
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Salary Survey 2013 – We Want to Hear from You
Click Here to Take the 2013 AdMonsters Ad Ops Salary Survey.Our 2013 AdMonsters Ad Operations Salary Survey is now open, and we want your input as we seek to compile a comprehensive record of all the job categories, job roles, titles and salaries that together comprise the ad operations industry.Each…
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Facilitating Transparency: Interview With MediaMath’s Daniel Bougourd
“No transparency!” must be the most common complaint around the RTB space. Buyers feel short-shifted in terms their ability to get insight into the inventory they’re purchasing while publishers are concerned with the advertisers grabbing their stock for cheap and the quality of the creative coming through the pipes. Oh,…
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Relieving Paperwork Pain: Tips for T&C Negotiation
To my knowledge no one goes into ad operations to practice law. It was certainly the last thing on my mind when I started back in 1999, but I quickly found myself having to navigate T&Cs, IOs and the occasional client-signed PowerPoint slide printout. As if that wasn’t tough enough,…
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