The Big Challenge of Ad Ops: Scale

July 29, 2013


AdMonsters Webcast - The Big Challenge of Ad Operations: Scale

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Did you miss Monday’s webcast? Not to worry, you can watch a recording of the webinar online right now.

Traffic spikes. Mobile impressions. New revenue streams. Tech complexity. Amidst a sea of constantly fluctuating and evolving factors, scale is always on the minds of Ad Operations leaders, yet the path to scalability may not always seem clear. Ultimately, scale is the essential ingredient for truly efficient operations, and it’s what helps shape market leaders.

During this webinar, Bill Murray, Vice President, Advertising Operations and Programmatic Revenue for The Weather Company, and Rob Beeler will discuss how building the right foundation within your department can turn scale problems into scale opportunities. 

About Bill Murray, Vice President, Advertising Operations and Programmatic Revenue, The Weather Company:

As vice president of advertising operations and programmatic revenue for The Weather Company (Weather), Bill Murray oversees the digital ad operations group and programmatic efforts for the company’s online, mobile and tablet properties. These teams offer advertising solutions for the top-20 site and the company’s mobile product portfolio, which includes mobile Web, multimedia and messaging offerings, and download products such as the No. 1 weather application on all smartphones and tablets.

Prior to joining Weather in 2010, Murray was vice president of advertiser operations at AOL Advertising in Baltimore. In that position, he developed processes to improve effectiveness and advised teams on operational strategies for new products and advertisers. While at AOL Advertising, he also served in increasing roles within product management and delivery to ensure the successful setup, pricing and delivery of all advertising campaigns. While there, Murray received the Chairman’s Award in 2008, and served as an advisor on the company’s Standards of Business Conduct.

Murray has worked in project and product management for more than a decade. Murray also worked as a management consultant at RESI (Regional Economics Studies Institute) and as a project manager at Atlantech Solutions and at Judge Systems Integration, working in land use analysis and large-scale data conversion. Murray has a military background, having served as an infantry corporal in the United States Marine Corps for four years at Camp Lejeune in North Carolina. 

Murray graduated with a bachelor’s degree in environmental sciences from Towson University in Maryland. In his spare time, Murray enjoys golf, surfing, swimming, hiking and fishing. He lives with his family in Atlanta. 


This AdMonsters Webcast is sponsored by Operative. 

Operative Media, Inc. is the premier advertising business management company enabling media and advertising organizations to profitably run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS-based platform, Operative.One, and technology-enabled services help media industry leaders and their partners reduce transaction costs and boost advertising revenue by balancing operational efficiency with innovation. More than 200 industry leaders representing over 30 percent of digital advertising revenue - including NBC Universal, Kelley Blue Book and - rely on Operative to provide the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on advertising products. For more information, visit