At some point in the history of the Internet, someone placed code on their website that called an external third party to help it deliver content or provide functionality for that website. A digital miracle? Well, perhaps that’s taking it too far, but still imagine for a second how liberating…
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When I was invited to attend the amazing MaiTai event in Cabarete, Dominican Republic (serious #humblebrag going on right there), the organizers of the event established that Voxer would be the communication platform of choice for all the attendees. Very quickly the group started “voxing,” illuminating the potential of this…
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The Publisher Forum is what AdMonsters is all about – a conference 100% focused on the cutting edge of online publisher ad operations and technology. No other conference comes close to offering the same opportunity for exposure, exchange of ideas and feedback.Join us November 10-13 in Scottsdale and you’ll be…
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I recently participated in a panel at AdMonster’s OPS TV discussing the future of cross platform measurement with Nielsen, TubeMogul, and Magna Global. We covered a lot of ground during our conversation, from addressing how to get digital measurement out of the toddler years to the need for content becoming…
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Join us for our second Mashup, October 23 at 6 p.m. at Tumblr's headquarters in Manhattan's Flatiron District, as Tumblr's Lee Brown and Kate Maxwell discuss key steps to ensuring that your publication's Creative QA process stays afloat. Tumblr's native advertising platform allows advertisers to be content creators - Brown and…
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Ad ops isn't only about delivering impressions; it's also about creating high-performing campaigns. Join OpenX's Jason White, CondéNast's Dennis Colón and AdMonsters' content czar Rob Beeler as they rethink the ad-ops system, delivering best practices on how to evaluate your pub's media spend to maximize both yield and revenue.
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Marketers don’t want just branding or performance - they want both and it’s up to publishers to serve both needs. This often requires pubs to bridge the gap between their direct sales efforts and their programmatic channels. Federated Media's Walter Knapp, COO, and Chris Eberle, SVP and GM, Business Operations,…
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We kick off today's OPS by celebrating five years of Rob Beeler as AdMonsters' content czar and chief emcee. Here's to five more, buddy!But onto the meat – Derek Metz of Acceleration details early results from our Publisher Maturity Index survey – it's not too late to add your insight…
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Five years ago at our Publisher Forum in Boulder, I heard people chanting. And by people I mean Canadians. Several of them. While a certain amount of singing and dancing is expected at AdMonsters events, I had not encountered this before.And the thing is, they weren’t chanting “Ad-Monsters, Ad-Monsters, Ad-Monsters”...…
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Ad tech aficianado Volker Ballueder recently recapped our latest European Publisher Forum from his point of view. Here's what he had to say on some of the conference's burning issues and hot topics, including why innovation may be a competitive publisher's saving grace.Over the past few months I have had…
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