Maximum Revenue with Minimum Spend

Click Here to watch a recording of AdMonsters’ Oct. 9 webcast, ‘Maximum Revenue with Minimum Spend. 

Click Here to watch a recording of AdMonsters’ Oct. 9 webcast, ‘Maximum Revenue with Minimum Spend. 

The goal of all Ad Operations teams centers around profitability. As Ad Operations leaders it’s therefore paramount to invest in all the right places – people, time and technology that maximizes revenue while keeping costs down. This webcast will delve into some strategies for accomplishing this critical Ad Ops role.

Ad ops isn’t only about delivering impressions; it’s also about creating high-performing campaigns. Join OpenX’s Jason White, CondéNast’s Dennis Colón and AdMonsters’ content czar Rob Beeler as they rethink the ad-ops system, delivering best practices on how to evaluate your pub’s media spend to maximize both yield and revenue.  

Register today to save yourself a spot to attend the webcast. Information on how to log-in will be emailed out the day before the webcast and posted on this event page for approved registered members.

About Dennis Colón:

Dennis Colón is CondéNast’s Senior Director, Revenue and Advertising Operations. He is responsible for developing/evaluating workflow tools and vendor partnerships, as well as Strategy involving new products. Work closely with sales, tech, product and corp to create efficiencies, ad solutions and vendor vetting.

About Jason White:

Jason White is the General Manager, Publisher Business West, at OpenX. Jason has had extensive experience in online media and marketing, specifically centered on development and implementation of best of breed display, search engine marketing, search engine optimization, affiliate and digital strategies for digital publishers and advertisers. He has proven successful in analyzing consumer behavior trends and implementing both direct response and digital monetization programs with a strong background in creative and product development.