Senior Editor, Lynne d Johnson, recently chatted with Garrett Johnson—a marketing professor at Boston University's Questrom School of Business. His research focuses on privacy, the value of cookies, and the effectiveness of advertising. She was interested in a presentation he made to the W3C about the Economics of Digital Ad…
Read More
Powered by: November 24, 2020 Cue the AMP Exodus? Ad Flterers Love Interacting with Brands Cue the AMP Exodus? Image sourced from Google AMP The Top Stories carousel in Google Search—long a key reason publishers leverage Google’s open-source and relatively simple AMP framework—is about to become less exclusive. In…
Read More
Editorial Director Gavin Dunaway had a chat with ID5's CEO, Mathieu Roche, about how to differentiate between identity solution providers, the benefits of joining ID5's Inside community, as well as what it will take to rebuild probabilistic’s reputation.
Read More
Powered by: November 17, 2020 Instagram at the Center of Facebook’s Antitrust Web Ad Filterers: Champions of Online Engagement Billing, Data Management, Communication and Fraud Plauge Pubs PubMatic Preps Risky $75Mil IPO Instagram at the Center of Facebook’s Antitrust Web Photo by Omkar Patyane from Pexels Tis the season…
Read More
Powered by: November 10, 2020 Investors Mad About Programmatic CTV Ad Filterers Enthusiastic Purchasers of Digital Content Bloomberg Gets on CTV FAST Investors Mad About that Programmatic CTV The stock market went a little crazy on news of The Trade Desk’s Q3 revenue: $216 million and a 45% jump…
Read More
As we inch closer toward a cookieless world, identity solutions have been touted as the perfect panacea. But before going all in on one identity solution over another, wouldn’t it be prudent to weigh all of your options? You wouldn’t invest all your money in one stock, would you? So why…
Read More
Privacy regulations; the crumbling third-party cookie; a general need to diversify revenue streams. These are just some of the factors driving publishers to better—and directly—engage with consumers. And a key tool helping publishers connect is an old favorite—logins. But although they may seem straightforward, logins and the strategies around them…
Read MoreAdMonsters November 5, 2020 Restoring the Balance of Power With First-Party Data: A Conversation with Permutive's Brett Goverman With the announcement of the end of the third party cookie, now is the time to shift the balance of power back to publishers. A strong first-party data strategy empowers publishers…
Read More
Powered by: November 03, 2020 Ruh-roh Google's reCAPTCHA Busted? Ad Filterers Lead the Pack in Brand Discovery Apple Is Getting Its Search On Google’s reCAPTCHA Busted For Enabling Personalized Ad Targeting Image sourced from Twitter Victory Medium founder Zach Edwards was highlighted in an item The Register, by Thomas…
Read More
As privacy restrictions began to tighten, Digital Media & Measurement Consultant, Rachel Adams had concerns that the digital media industry would no longer be data-driven, and she'd end up in the “integrated” media world again, where most buys were considered equally difficult to measure, and plans saw few changes quarter…
Read More