Based on research from last year, Black professionals occupy only 3% of technical roles in the industry. While this reflects a larger societal problem of systemic racism, these Black professionals are making waves and leaving their mark on the advertising and digital media industry. For Black History Month, AdMonsters is…
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Like many people in ad tech, Louis Jones fell into the ad tech industry by chance. Advertising was his third career. From starting his first job in the field at J. Walter Thompson to rising as one of the most prolific executives in the digital ecosystem, he proves that the…
Read MoreAdMonsters February 10, 2023 Top Mobile Trends For 2023: Privacy Rules In search of the top mobile trends for 2023, we tapped into our mobile mastermind group to gain insight. We spoke with — Amanda Dean, Head of Programmatic Partners and Strategy, IBM Watson Advertising; Adam Gray, Senior Director,…
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In a search for what's ahead for the rest of 2023 for mobile, we tapped into my mobile mastermind group to gain insight into the top mobile trends for 2023. We spoke with — Amanda Dean, Head of Programmatic Partners and Strategy, IBM Watson Advertising; Adam Gray, Senior Director, Programmatic…
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Most people relate Web3 Wallets to cryptocurrencies and NFTs. Still their individually identifiable, highly secure, and web-based nature also makes them the ideal successor to email and social media accounts — a new way of identifying a customer online that bundles identity, engagement with digital objects, brand loyalty, and data…
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Lotame announced the launch of its new data platform at IAB ALM. In collaboration with various customer data platforms (CPDs), the tech enables interoperability and data portability across brand and media owner tech stacks. We spoke with Alex Theriault, General Manager, Spherical at Lotame. We discussed Spherical, the difficulty accessing…
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Identity resolution is recognizing a unique user — regardless of channel or device — to create a persistent and privacy compliant unified profile. Identity resolution often happens in real-time, when a person visits a website or app to enable targeting or personalization. However, identity resolution can also occur in an…
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The lawsuit essentially asks Google to pick a side ( buy or sell, but not both). Its request for relief asks that at a minimum, Google should divest itself of the “Google Ad Manager suite, including both Google’s publisher ad server, DFP, and Google’s ad exchange, AdX, along with any…
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A residential IP proxy network is a network that pays consumers to share their Internet. The network then re-sells those consumers’ residential IP addresses to its customers — companies or users who want, for whatever reason, to appear as if they’re residential IPs within a specific region.
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An addressability crisis has resulted in just 30% of the web being reachable with current marketing tactics – publishers have the solution, but it requires access to responsible, scalable first-party data.
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