APRIL 06, 2022 Privacy Sandbox — The Next Episode Walmart Gunning For Amazon Meta In Hot Water Again Testing, Testing - The Next Episode of Privacy Sandbox After a pretty quiet first quarter, Google opened up trials for the next phase of the highly anticipated and scrutinized Privacy Sandbox. With…
Read MoreAdMonsters March 31, 2022 What Is Seller Defined Audiences? Publishers have longed for a privacy-safe way to make their own data and site traffic translatable programmatically across many sites and sellers. With less than a year to go until the demise of third-party cookies in Chrome, there seems to…
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Publishers have longed for a privacy-safe way to make their own data and site traffic translatable programmatically across many sites and sellers. With less than a year to go until the demise of third-party cookies in Chrome, there seems to be a new kid on the block who will serve…
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While the full implications of a truly cookie-free ecosystem are not fully understood, advertisers and publishers have much to consider. Advertisers need an alternative to third-party cookies, one that will allow them to scale their campaigns and drive efficiency. In all likelihood, campaigns of the future will contain elements of first-party…
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Powered by: March 14, 2022 Can What Happened to Gannett Happen to You too? Supply Chain Shortcuts Pubs Caught in the Middle of Russia-Ukraine Conflict Welcome to the Podcast Party Could What Happened to Gannett Happen to You? If you were at AdMonsters PubForum last week like we were,…
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In the latest attempt at saving the day before the cookiepocalypse, please meet our potential super data hero — seller-defined audiences (SDA). This solution developed by the IAB Tech Lab is a proof of concept released last week as a result of Project Rearc launched two years ago. The SDA…
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Powered by: February 02, 2022 Contextual to Save the Day? Has the Bird Flown? The Next Ad Tech Giant Emerges LG Guarantees CTV Outcomes Saved By The Contextual Advertising? As third-party cookies continue their farewell tour, contextual advertising slowly makes its way towards the throne but will marketers, brands…
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Powered by: January 13, 2022 The Cookieless Saga Agencies Turn to Supply The Joy and Pain of CTV Podcast Ads Now Click, Click, Click Trying Consent Again A New Wave In Mobile Marketing The Cookieless Saga: Is It Time To Call In The Addressability Task Force? We are just…
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We’ve all heard the stories about ad placements that make brand managers cringe: ads for respectable brands appearing in terrorist recruitment videos, and the like. Obviously, marketers want to avoid such placements. But that’s just a start. In an ideal world, your ad will be seen by real people alongside…
Read MoreAdMonsters November 26, 2021 Balancing In-App Ad Quality With Revenue The last 24 months have been stellar for app developers. More users installed more apps, demonstrating that this robust app economy still has plenty of room for growth. But key challenges still remain. App publishers that rely on advertising…
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