Overview One of the biggest and most potentially lucrative challenges that online publishers face is how to effectively manage and sell their most precious inventory. Challenges of visibility, inventory, and pricing have often resulted in sub-optimal inventory monetization. What can publishers do to create more visibility into their own inventory to…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00 to 5:00 registration opens at 8:30am; enjoy breakfast until 9:00am** Please Note: There is a NYC Ad Operations Happy Hour being held immediately after class just one short block from the training facility. Location: () Fee: $ (includes course materials,…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00 to 5:00 registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Fee: $ (includes course materials, lab fees, refreshments and a networking luncheon) Registration: Enroll online Course Description: One of the defining traits of online advertising, is the amount…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00 to 5:00 registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Fee: $ (includes course materials, lab fees, refreshments and a networking luncheon) Registration: Enroll online Course Description: One of the defining traits of online advertising, is the amount…
Read Moreback to the AdMonsters Training home page Date: Time: 9:00 to 17:00 registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Fee: ? (includes course materials, lab fees, refreshments and a networking luncheon) Registration: Enroll online Course Description: One of the defining traits of online advertising, is the amount…
Read MoreAdMonsters Network Ops Forum, co-hosted with IASH Join us at 60 Cannon Street, London for the launch of new AdMonsters event specifically designed for leaders in online technology and ad operations at advertising networks. AdMonsters, the on-line advertising industry's only professional association exclusively dedicated to operations and technology, will be…
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Sweeping generalization time: Publishers focus direct sales efforts on maintaining a $20 CPM and when they can't sell it, throw those impressions to remnant networks and hope they get a $1 CPM for it. As I said, it's a sweeping generalization, but most publishers continue to struggle with getting CPMs…
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All advertisers want to deliver the right message to the right audience. Agencies are looking for new and better targeting options and publishers who are creative can win their business. At eHarmony, we can target online ads based on a combination of over 260 separate demographic, psychographic and interest-based data…
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