So, you're about to issue an RFP for ad serving? I'm sure these are words that strike two distinct chords, depending on which side of the business you're involved with. If you're a publisher, these words instantly scream: "Time to do some research on what's happening in the market and…
Read MoreStrengthen the foundations of online advertisingJoin us for unparalleled peer connections, cutting edge techniques and emerging best practices in online ad serving, targeting, analytics, reporting, trafficking, and technologies at AdMonsters Publisher Forum. AdMonsters started in 1999 with our first Publisher Forum, then known simply as AdMonsters, and this remains our…
Read MoreArriving back in Brooklyn, NY, late last night, I fell on my bed, stared at the ceiling and tried to digest all that occurred during AdMonster’s Publisher Forum in Oxford this last week. I had a great deal to roll over in my mind from those intense few days, including…
Read MoreThe AdMonsters Content Team - Gavin Dunaway, Gautam Srivastava, and Maria Tucker - are excited to bring you this inaugural live blog from the AdMonsters Publisher Forum in sunny Oxford! Stay tuned today for insights and innovations from global leaders in ad operations! The Kick-Off GS9:05 -- Rob Beeler introduces the day…
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The AdMonsters Content Team - Gavin Dunaway, Gautam Srivastava, and Maria Tucker - are excited to bring you this inaugural live blog from the AdMonsters Publisher Forum in sunny Oxford! Stay tuned today for insights and innovations from global leaders in ad operations! The Kick-OffGD9:10 -- Matt O’Neill asks who the…
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In this AdMonsters OPS Mobile Exclusive, AdMonsters connected with Mihael Mikek, CEO and founder of Celtra, to discuss the current challenges facing the mobile industry and the future of mobile as he sees it. Mobile advertising – What are some of the biggest challenges?The biggest challenge of mobile advertising…
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AdMonsters connected with Jo Rabin, Director of MobileMonday London to get his take on the state of mobile advertising. Jo will analyze current mobile trends and discuss successful strategies for mobile in his keynote, "Mobile Is Not the Future. It's Now." at the upcoming AdMonsters Publisher Forum in Oxford from…
Read MoreFor those of us in the digital advertising world, there is little doubt that everyone and anyone will be consuming content digitally in the near future. Devices will proliferate, advertising dollars will shift, and at some point, magazines and newspapers as we know them will decline. Today content lives in multiple…
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This exclusive mobile coverage is brought to you by AdMonsters OPS Mobile. Register today for OPS Mobile, AdMonsters' mobile advertising conference, which will be held December 7, 2011 in New York. AdMonsters caught up this week with Elena Perez of Medialets, one of our Keynote Sponsors for AdMonsters OPS…
Read MoreThe issue of privacy - the proper handling of sensitive consumer data - is not new. Over the years, the amount of attention we focus on addressing privacy concerns ebbs and flows based more on the political climate than it does our interest in putting the problem behind us by…
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